Supporting the Director of Marketing, Alexa takes an active role in managing the day-to-day operations of the Marketing Team. This includes brand positioning, content amplification, advertising, events, directories, awards, rankings, and analytics. A critical and creative thinker, Alexa works closely with lawyers and practice groups on developing unique and innovative initiatives that focus on developing opportunities.
Alexa joined Harper Grey in 2016 as a Marketing Assistant after completing her education at the University of British Columbia. Her aptitude for the discipline of legal marketing quickly led to her assuming the position of Marketing & Business Development Coordinator. As she gained progressive experience and further augmented her skills in the areas of content amplification, project management, SEO and analytics, she transitioned to her current role as Marketing Manager in 2022.
An active member of the legal community, Alexa is the President of the BC Legal Management Association (BCLMA) and is the Past Chair of the BCLMA Marketing Subsection. Passionate about mentorship and inclusion, Alexa is keen to expand the association’s membership to include the next generation of legal leaders in BC. She is also a member of the Legal Marketing Association (LMA) and The Law Office Management Association (TLOMA).
Alexa serves as Treasurer of the award-winning platform Life in Law, launched by Harper Grey in early 2020, dedicated to taking active steps to address gender disparities in law.
When she’s not at work, you can find Alexa running the seawall or hiking on the North Shore.