Alexa Kingsmith

As Harper Grey’s Director of Marketing, Alexa is responsible for managing the firm’s marketing efforts, including digital marketing, brand visibility, client engagement, and business development. She collaborates directly with firm leadership to develop a strong understanding of the firm’s business objectives and implements marketing strategies aimed at meeting those objectives.

With a knack for crafting compelling narratives that resonate, Alexa combines legal acumen with creativity to elevate Harper Grey’s brand and drive client engagement. Her forte is blending traditional professional services techniques with innovative, digital methods. She prides herself on bringing fresh ideas and niche expertise to the role and thrives on finding new and unique ways to bring in business. Motivated to create and maintain a collaborative and engaging work environment, Alexa credits a large part of her success to her marketing team.

An active member of the legal community, Alexa sits on the Board of Directors and is the Past President of the BC Legal Management Association (BCLMA), the Past Chair of the BCLMA Marketing Subsection, and a frequent contributor to BCLMA’s newsletter, TOPICS. Passionate about mentorship and inclusion, Alexa is keen to expand the association’s membership to include the next generation of legal leaders in BC. She is also a member of the Legal Marketing Association (LMA) and The Law Office Management Association (TLOMA).

Alexa serves as Treasurer of the award-winning platform Life in Law (LiL), launched by Harper Grey in early 2020, dedicated to taking active steps to address gender disparities in law. She is also a member of LiL’s Coordination Committee, helping to manage and implement new initiatives aimed at growing the LiL brand. Alexa frequently contributes to the Dear LiL Blog as a Guest Blogger.

When she’s not at work, you can find Alexa researching her next travel destination. A self-proclaimed travel addict, she’s visited over 30 countries – and counting!