Alexa works closely with lawyers and practice groups on creating innovative initiatives that focus on developing opportunities.
AssistantBrooke Schmahmann email@example.com
In this role, Alexa oversees the firm’s business development and marketing efforts, including brand positioning, brand management, and communications across all channels. Her forte is blending traditional professional services techniques with innovative, digital methods and she prides herself on bringing fresh ideas and niche expertise to the role. Working closely with lawyers and practice groups, Alexa provides coaching and advice to align business development activities with strategic goals. Alexa thrives on finding new and unique ways to bring in business. A critical and creative thinker, she leads a Marketing Team dedicated to developing and implementing deliberate and calculated initiatives that focus on client service and growth.
An active member of the legal community, Alexa is the Past President of the BC Legal Management Association (BCLMA), the Past Chair of the BCLMA Marketing Subsection, and a frequent contributor to BCLMA’s newsletter, TOPICS. Passionate about mentorship and inclusion, Alexa is keen to expand the association’s membership to include the next generation of legal leaders in BC. She is also a member of the Legal Marketing Association (LMA) and The Law Office Management Association (TLOMA).
Alexa serves as Treasurer of the award-winning platform Life in Law (LiL), launched by Harper Grey in early 2020, dedicated to taking active steps to address gender disparities in law. She is a member of LiL’s Marketing and Strategic Planning Committees, helping to manage and implement new initiatives in this space. Alexa also frequently contributes to the Dear LiL Blog as a Guest Blogger.
When she’s not at work, you can find Alexa researching her next exotic destination. A self-proclaimed travel addict, she’s visited over 25 countries – and counting!