In this role, Alexa manages the firm’s marketing efforts, including digital marketing, brand development, client engagement, and business development. Her forte is blending traditional professional services techniques with innovative, digital methods. She prides herself on bringing fresh ideas and niche expertise to the role and thrives on finding new and unique ways to bring in business. Alexa collaborates directly with lawyers and practice groups, providing insight and coaching to align business development activities with strategic goals. A critical and creative thinker, she leads a Marketing Team dedicated to developing and implementing deliberate and calculated initiatives that focus on enhancing brand visibility and client acquisition.
An active member of the legal community, Alexa is a Board of Directors Member and the Past President of the BC Legal Management Association (BCLMA), the Past Chair of the BCLMA Marketing Subsection, and a frequent contributor to BCLMA’s newsletter, TOPICS. Passionate about mentorship and inclusion, Alexa is keen to expand the association’s membership to include the next generation of legal leaders in BC. She is also a member of the Legal Marketing Association (LMA) and The Law Office Management Association (TLOMA).
Alexa serves as Treasurer of the award-winning platform Life in Law (LiL), launched by Harper Grey in early 2020, dedicated to taking active steps to address gender disparities in law. She is also a member of LiL’s Marketing and Strategic Planning Committees, helping to manage and implement new initiatives in this space. Alexa also frequently contributes to the Dear LiL Blog as a Guest Blogger.
When she’s not at work, you can find Alexa researching her next exotic destination. A self-proclaimed travel addict, she’s visited over 25 countries – and counting!