Gwen Pengelly joined Harper Grey in 2013 as Director of Marketing and Client Development bringing a wealth of marketing knowledge and experience, business development expertise, and insight to the role.
Gwen’s broad understanding of law firm structure, management and business needs has been garnered through a career spanning 30 plus years within the legal sector. She brings more than 10 years of experience in professional services marketing and business development through her role as Marketing Manager with a large regional firm and through her own consulting business.
Gwen oversees the firm’s business development, positioning, brand management, marketing initiatives and communications across all channels. Working closely with lawyers and practice groups, she provides coaching and advice to align business development activities with strategic goals. She leads a Marketing Team dedicated to developing and implementing strategic marketing and business development initiatives that focus on client service and growth. Gwen also lends her expertise to several important committees within the firm including the Innovation, Corporate Responsibility, DIB and Pro Bono committees.
Her dedication to mentorship and giving back to the legal community has expressed itself meaningfully throughout her professional career and she has devoted countless hours to organizations she passionately supports.
Gwen took a very active role in the development of the award-winning platform Life in Law, launched by Harper Grey in early 2020, which is dedicated to taking active steps to address gender disparities in law. She continues to support Life in Law, now operating as a not-for-profit society, serving as its Administrator.
Gwen is Past Chair of the Marketing Subsection of the British Columbia Legal Management Association (BCLMA). She served as Secretary to the Legal Marketing Association (LMA) Vancouver Chapter for two years (2010-2011) and as the 2010 LMA HELM Chair.